How technology has changed PR agencies

Change is inevitable.

It’s how we adapt that enables us to learn and grow. PR pros must be well-versed in change, and PR, advertising and marketing agencies have transformed over the last five to 10 years.

Here's how agency pros have updated their roles in an era of social media and tech changes to remain relevant in today's increasingly digital world:

Demonstrating ROI

PR pros, digital marketing gurus and advertising junkies have taken “traditional” and thrown it out the window. No longer are the days where brands want their agencies showing up to the big show dressed in a suit and tie.

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